Joshua Scott AS Media
S U R V E Y R E S E A R C H
I made a survey to find out the main way people obtain new music or find out about it. The main objective was to find out the size and age of the audience I would have to sell my magazine to.
I understood there would be problems with my research before I even recieved the results from it. I shared it on my wall on Facebook so all of my Facebook friends could share it on their walls and help me gather data. However, I share a lot of interests with my friends on Facebook hence the reason we are fiends. This means that the range of people I will be freaching will be a lot narrower than if I were to hand out the survey on the street. Adittionally, Facebook is becoming less and less popular and not a huge range of people use it anyway so even if my survey did spread quite far the majority of people who'll be answering it will be younger which would limit the range of my information. This could be seen as a benefit as it allows me to get a distinctive view of what I should make but it will only cater from the small amount of people I'm friends with on Facebook.
I was mainly interested in finding out where people actually found the music they are interesed in. I wanted to gauge where they got it from and see if I could offer an alternative source of information that they could purchase once a week and how much they would be willing to spend on such an item.
More interestingly, quite a few people would not be interested in the type of magazine I would want to produce which may mean I have to rethink the style of magazine I'm going for. However, there are much more people who say they are unsure of buying the magazine or are a definate yes. I like to think all the people that are unsure whould be abl to be persuaded to buy it if the cover and articles were attractive enough.
The majority of people answered rock for this, which is quite unfortunate as I'd love to produce a magazine for electronic music. However, there is still a large enough group of people that a magazine featuring electronic music could still be viable and maybe the fact the people that replied to my survey are quite young (16-25) I could create a young person's electronic magazine and hopefully take advantage of niche youth market.
I found majority of people that replied to my survey were in the age group ''17 or younger'' However, they 're al my ersonal friends from Facebook and my followers on Tumblr so there will naturaly be more younger people taking the survey. This is obviously going to be in my favour as I want to create a magazine for younger people but since the sample is not representative of the whole population, I cannot make assumptions that 80% of people are 17 or younger.
Just as I expected, people are now using digital media much more to find and consume new music from. The age of the CD is nearly over and the MP3 is only growing stronger as phones, cars, PCs and many other systems ow use them instead of CD due to advancements it technology. Sadly, a large amount of people use pirate websites to obtain free music. Hopefully I could use this information to my advantage and provide QR codes and links in my magazine to artists' music or websties where they can source their own music from in an effort to bring the magazine into the 21st century.
